About Kutch Culture

Kutch Culture is a label for art and craft brand. The elemental value behind Kutch-Culture is to give a global platform to Kutch and its art, where the idiosyncratic articles from the core of Kutch will be delivered to any corner of the world. Our vision is to promote and appraise the true art skill of Artisans worldwide. When thousands of families depend on craft for livelihood, we aim to generate livelihood opportunities for artisans and conserve the local crafts and culture.

How it started

Pooja Thacker is an engineer by profession. But her passion is art. When she blended the techniques of an engineer with the creativity of an artist, Kutch Culture happened! She born and brought up in Kutch-The Art & Craft place, she is surrounded by Unique Artisans. The luxury of a well-paid, stable IT job couldn't restrain her passion to connect to her roots.

She travelled to remote corners of the Kutch to feel, understand and experience the huge variety of ajrakh block printing, weaving, dyeing, embroidery, Bandhani, rogan art painting, copper bell techniques and much more, practiced by different communities. Inspired by the unique skills of various people, especially women, she determined to promote the Make in India concept & valued the true art skill of rural Artisans worldwide through Information Technology and making a difference in Artisans Life. As an entrepreneur, Pooja is proud of being born in Kutch. Kutch Culture helps her return to her roots. Combining her IT & Art skills she founded Kutch Culture-True Essence of Art.

Kutch Culture Offers

Kutch Culture is offering traditional and contemporary clothing in terms of saree, stoles, dupattas, shawl, bed sheet, cushions, throws, fabrics, iron bells which will give true elegance, innovation, simplicity, and sophistication. We work in almost all the crafts of Kutch such as Ajrakh, Bandhni, Weaving, Tangaliya, Copper Bell Art, Rogan Art, Lacquer Art, Embroidery, etc.

We are not limited to one dimension or an art form, we also have designed blends of art forms like Bandhni fused in with Ajrakh, Pichwai, Kalamkari, Patola, Madhubani, Kanjivaram, Banarasi, Shibori and many more.

All the indigenous Kutchi products which put forth the essence of Kutch and its Culture, we bring it to your doorstep.

Join Our Mission:

Support us in our endeavour to preserve and promote Kutchi culture. Follow us on social media, sign up for our newsletter, and stay updated on our latest collections and initiatives.

Thank you for being a part of Kutch Culture's journey in celebrating the artistry and heritage of Kutch. Together, we can keep this vibrant culture alive for generations to come.